The problem
The business combines specialist club fitting with a broad golf store. The website needed to make both sides feel connected, while giving first-time visitors a clear path to products, expertise, and personal advice.
jerredevelopment
Case study / 2026
Golf · Fitting · E-commerce
Van Ginkel Golf
A focused online store and fitting experience for golfers who want the right equipment, not simply more equipment.
jerredevelopment / 01Van Ginkel Golf
Project overview
Built around the people, decisions, and details that make Van Ginkel Golf different.
Client
Van Ginkel Golf
Timeline
Client website
Role
Web Design, UI/UX, Frontend
The process
I organised the experience around the questions golfers ask before they buy. Clear service routes, focused product categories, and confident visual hierarchy turn the team’s knowledge into a simple digital journey.
Research → structure
Make it
legible.
Decision state
72
Confidence signal
Design system
One language.
Many moments.
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jerredevelopment / 01Van Ginkel Golf / Interface
jerredevelopment / 02Van Ginkel Golf / Motion
jerredevelopment / 03Van Ginkel Golf / System
The result
The finished direction gives Van Ginkel Golf a credible online home where fitting expertise and the store can support each other without overwhelming the customer.
01
Online store
03
Service journeys
100%
Responsive
“Each concept is a place to test an idea, learn a new technique, and make the next project stronger.”
Jerre · Project reflection
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